Step 1 - a: Register a Data Feed in Legacy Google Merchant Center Account

Use the instructions in this step only for Google Merchant Center Legacy accounts. If you have a newer Google Merchant Center Next account, then complete the instructions in Step 1 - b instead.

1. Go to Google Merchant Center and sign up for an account, or sign into an existing account.
2. If you have multiple stores, request a multi-client account so you can manage them all from a single Google account.
3. On the Business information page, enter the website URL of your store in the Website section. If it does not say "Claimed", please see our Website Url Verification Tutorial for further instructions.
4. On the Tax and Shipping pages, add your tax and shipping rules. You can add estimated shipping if none of the options exactly matches your shipping policies.
5. Click the vertical dots icon and select SFTP / GCS. In the SFTP Settings section, generate a new password. Make sure to note the password somewhere, as it will only be displayed once. You can reset it easily if you lose it.
6. On the Products > Feeds page, click the plus icon in the Primary feeds section. (If you in a new Merchant Account, then click the Create a feed (advanced option) link at the bottom of the Products tab that says "How do you want to add your products to Merchant Center?".)
7. Once you are on the New primary feed page, enter or confirm the following settings for each step of the setup, and click Continue after each step:

   Step 1: Basic information

   • Target Countries: United States, plus any others
   • Language: English, or the language of your store
   • Destinations: Check all destinations, or disable ones you do not want

   Step 2: Name and input method

   • Primary feed name: Use your store name in lower-case ending with .zip
     Examples:
     www.mystorename.com => mystorename.zip
     www.mystorename.co.uk => mystorename_co_uk.zip
     www.mystorename.com.au => mystorename_com_au.zip
     www.mystorename.com targeting Canada => mystorename-canada.zip
     www.mystorename.com targeting Australia => mystorename-australia.zip
   • How to set up your feed and connect your data: Upload

   Step 3: Setup

   • File name: Same as Primary feed name
   • (Click the following if you see the error: Feed file name is not unique.)
8. The mystorename.zip feed will appear in the list of Primary feeds. Click the mystorename.zip link in the Feed name column.
9. Click on the Settings tab for the data feed.
10. Click on Feed settings.
11. Select the settings below and then click the Save button:
    • Encoding: UTF-8
    • Delimiter: Tab (\t)
    • Use quoted fields: Unchecked
12. No other changes are needed. Default currency can be left as No default currency, Fetch Schedule can be left as None, and no changes are needed on the Rules tab.

Upon completion of these steps, you will have a data feed file registered in your Google Merchant Account ready for the SFTP upload of the product listings file from our system. To start seeing your products in Google Shopping, you still need to set up the feed in our site, and set up an Adwords Shopping Campaign.