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Tracking Code for Google Analytics and YWA

Can I add tracking codes to my product URLs?

Our feeds are pre-configured with tracking codes for Google Analytics. These codes are also compatible with Yahoo Web Analytics and other web analytics software.

Our Google feeds are further pre-configured with settings for the adwords_redirect and adwords_queryparam feed attributes. This allows you to separately track traffic from free Google Shopping listings, paid Product Listing Ads, and paid Product Extension Ads. You can also separate traffic by product target.

Here is a sample product URL with and without tracking codes:

WITHOUT tracking codes:
http://www.wonka.com/fizzy-lifting-drink.html
WITH tracking codes:
http://www.wonka.com/fizzy-lifting-drink.html?utm_source=googleshopping&utm_medium=cse

You can customize or remove the tracking codes easily by simply editing the Display URL setting on the Manage Feed > Define Fields page. You do not need to change anything in your store catalog.

References

How to view campaign traffic in Google Analytics

No special setup is needed for campaigns in Google Analytics. Google will track whatever is defined in the source/campaign parameters of the URL.

  1. Log into Google Analytics.
  2. Click on Traffic Sources > All Traffic in the side-bar.
  3. Select the Source as googleshopping to see free traffic
  4. Select the Source / Medium as googlepepla / pla to see traffic from Product Listing Ads
  5. Select the Source / Medium as googlepepla / pe to see traffic from Product Extension Ads

For other shopping engines, refer to our analytics tracking code reference.

How to set up campaigns in Yahoo Web Analytics

You can use the pre-configured tracking codes on your feeds for Yahoo Web Analytics by following these setup instructions.

  1. Log into your Yahoo Web Analytics Account.
  2. Go to Settings > Campaigns & Ad Channel > Manage Campaigns
  3. Choose the Paid Search campaign type from the drop-down menu.
  4. Click on the Add New Campaign button.
  5. Enter a Campaign Name
  6. Enter Campaign Properties and Categorization if desired.
  7. Under Campaign Settings, select Landing Page URL Contains.
  8. Enter the tracking code from our analytics tracking code reference list.
  9. Click the Add button.
  10. You will now be able to view reports under Reports > Marketing > Campaigns.

We do not provide technical support for Yahoo Web Analytics, and further instructions are beyond the scope of this article. Please refer to Yahoo's campaign set-up instructions for additional assistance.

Analytics Tracking Code Reference

The list below shows the tracking codes that are pre-configured by our data feed system.

Google Shopping Tracking Codes

Google Shopping Free
utm_source=googleshopping&utm_medium=cse
Google Product Listing Ads
utm_source=googlepepla&utm_medium=adwords&utm_content=pla
Google Product Extension Ads
utm_source=googlepepla&utm_medium=adwords&utm_content=pe

Other Comparison Shopping Engine Tracking Codes

Amazon Product Ads
utm_source=amazonproductads&utm_medium=ppc
Become.com
utm_source=become&utm_medium=ppc
Bing Ads
utm_source=bing&utm_medium=ppc
Connexity/Shopzilla
utm_source=shopzilla&utm_medium=ppc
eBay Commerce Network
utm_source=shoppingdotcom&utm_medium=ppc
Facebook Product Ads
utm_source=facebook&utm_medium=ppc
NexTag
utm_source=nextag&utm_medium=ppc
Onewayshopping
utm_source=onewayshopping&utm_medium=ppm
Oodle
utm_source=oodle&utm_medium=ppm
PriceGrabber
utm_source=pricegrabber&utm_medium=ppc
Pricewatch
utm_source=pricewatch&utm_medium=ppc
Pronto
utm_source=pronto&utm_medium=ppc
Shopbot.ca
utm_source=shopbotca&utm_medium=ppc
ShopMania
utm_source=shopmania&utm_medium=ppc
ShopTab for Facebook
utm_source=shoptab&utm_medium=ppm
Sortprice
utm_source=sortprice&utm_medium=ppm
TheFind
utm_source=thefind&utm_medium=cse
Wholesale Central
utm_source=wholesalecentral&utm_medium=ppm

Feeds Without Tracking Codes

The following shopping engine feeds are not pre-configured with tracking codes.

11 Main
adCore
Buy.com Marketplace
BuySafe
Catalog-on-Demand
ClixGalore
Commission Junction
Custom Feed
Goshopping
Houzz
iOffer
Monitus Web Analytics
Pepperjam
PowerReviews
Pricefalls
ShareASale
Wishabi

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