How do I set up a data feed for Bing Shopping?

Use the instructions below to set up a Bing Shopping feed for your Yahoo, Magento, AspDotNetStorefront, BigCommerce, or other store. If you have multiple stores, you can manage them all from within one Bing Ads account. (Bing Ads was previously known as Microsoft Adcenter.)

1. Sign up for Bing Shopping at Bing Ads.
   • Bing Shopping Merchant Portal is a sub-account of Microsoft Bing Ads
   • You will be required to enter a credit card, but you will not be charged anything unless you set up pay-per-click ad campaigns.
2. Log in to Bing Ads
3. If you have multiple stores, create a sub-account for each one from Accounts & Billing > Account List > Create Account.
4. Go to Tools > Bing Merchant Center
5. Either create a new account or migrate your existing account by entering your Store Settings or Bing Shopping login, respectively.
6. On the Store Settings tab, enter your Store Name, Destination URL, and Store Description, and click the Save button.
7. On the Catalog Management tab, create a new catalog with the following settings:
   • Catalog name: Enter your store name
   • Catalog Format: Bing
   • How to submit catalog file: Upload catalog file using a FTP account
   • File name: bingshopping
   • Click the Save button
8. On the FTP Settings tab, enter an FTP login and password and click "Save".
   • You must define your own FTP login and password. We suggest that you use your store name as the login. The password must contain at least one number and one symbol, e.g. password1$
   • Make a note of the login/password, because you will need to enter that into the feed settings on our site.
   • The FTP login will not work until Bing approves your account.
9. Log into our site and click My Account > Add Feed.
10. Enter your Store Name, select the Bing Shopping Template, and click Create Feed.
11. Continue to Modify Settings, and configure the Source parameters.
12. Enter the FTP Username and FTP Password from the FTP Settings tab in your Bing Merchant account. Set the submission frequency to Daily. Click Update to save the settings.
13. Run a submission task to perform your first upload.

Notes

Allow 2-3 business days for Bing to approve your account and activate your FTP login. Until then, please ignore the Data Feed Error Notice emails from our system that say, User cannot log in. You will receive an email from Bing once they activate your account.

Allow 7-14 business days or longer for your products to appear on Bing Shopping. Accurate MPN/UPC data will speed up the process.

Once listings are approved and listed, feed updates take up to 48 hours to reflect on Bing Shopping.

Please contact freeshop@microsoft.com if you have any questions about the status of your listings. They tend to be very responsive (within 1-3 business days).