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Google Feeds Update

Sep 6, 2011

We have updated all Google feeds (Advanced and Basic for all platforms) with new fields to support Google's new requirements. Any specific settings you had on your feeds have been carried over automatically.

You are not required to take any action as a result of these changes.

However, you should check your Google Feed Analysis before September 22nd to see if your feed complies with Google's new requirements. To view your free Google Feed Analysis, simply log into your Aten Software Account, click on 'Manage' for your Google feed, and then click the 'Google Feed Analysis' link.

Here is a summary of the changes for the Yahoo Store-Google data feeds. The field order has been changed, and the following fields have been added. All of the fields below are optional.

additional_image_link
a new field where you can specify additional images
item_group_id
left blank; use only if you would like to submit variants
material
left blank and mapped to 'material' catalog field, if it exists
pattern
left blank and mapped to 'pattern' catalog field, if it exists
gender
left blank and mapped to 'gender' catalog field, if it exists
age_group
left blank and mapped to 'age-group' catalog field, if it exists

The availability field was added to some Advanced feeds if it was not already there. It is a required field and it has been added with a default value of 'in stock'.

If you were using your Google feed for non-Google purposes, please check that the recipient can process the new fields and field order correctly.

Please see the new requirements for sellers of apparel items (including shoes and jewelry).

Google's new requirements are set to take effect in just 15 days, and this is their biggest change to date. Please expect more announcements from us as we continue to work through this change. You can also read Google's latest feed guidance here.

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