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Step 7: Optimize your Google Feed

The default feed settings work for most feeds, but several optimization steps may be needed for best results.

  1. Configure a filter to exclude items with errors
  2. Configure a default google_product_category
  3. Configure the identifier fields, MPN, Brand, and GTIN/UPC
  4. Go to My Account > Manage > Google Validation Report. If there are any errors listed, click the View and Help links to resolve the error.

We strongly recommend our Google Shopping Optimization Service. For a one-time fee, we will optimize your feed for you and send you a customized optimization report. Click here to Request Data Feed Optimization