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Step 7: Optimize your Google Feed

The default feed settings work for most feeds, but several optimization steps may be needed for best results.

  1. Configure a filter to exclude items with errors
  2. Configure a default google_product_category
  3. Configure the identifier fields, MPN, Brand, and GTIN/UPC
  4. Go to My Account > Manage > Google Validation Report. If there are any errors listed, click the View and Help links to resolve the error.
  5. Don't forget to set up and fund your Google Shopping Campaign.

We strongly recommend our Google Shopping Optimization Service. For a one-time fee, we will optimize your feed for you and send you a customized optimization report. Click here to Request Data Feed Optimization

Topic:

Google Product Feed Setup Guide

Updated: October 2, 2018

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Step 1 - a: Register a Data Feed in Legacy Google Merchant Center Account Step 1 - b: Register a Data Feed in Google Merchant Center Next Account Step 2: Set up your Store Source Settings Step 3: Add a Data Feed for Google Shopping Step 4: Test your Google Feed Settings Step 5: Submit your Google Feed Step 6: Schedule your Google Feed
Step 7: Optimize your Google Feed ← You Are Here
Step 8: Set up Adwords Shopping Campaign