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Data Feed Optimization for Google Product Search

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How do I configure the product_type or product type attribute?

Use the instructions below to add a default product type value for your Google Product Search feed. Setting this field is recommended by Google, and can improve your ranking.

  1. Go to the “Manage Feed > Define Fields” page.
  2. Click ‘Edit’ for the ‘product_type’ field.
  3. Look up the appropriate category on the Product Type Attribute page.
    1. Scroll down to the "Browse The Taxonomy" section.
    2. Expand categories and click on the category name. Select the most generic product type that applies to all your products.
    3. From the box just above the category list, copy the category value that appear next to the "Text:" label. Do not use the "XML:" version.
    4. You can also use the Search box to search the taxonomy.
  4. Enter the category in the "Default Value" box without double-quotes, and click the 'Update' button.
    • Note: You can enter multiple categories separated by a comma, with each category enclosed in double-quotes.
  5. Resubmit your data feed.

If you want product type to vary by item, follow these steps.

  1. Add a custom field in your Yahoo Store Catalog called 'google-product-type'. If you do not know how, follow the Yahoo instructions here.
  2. Populate the values for the field.
  3. Go to the “Manage Feed > Define Fields” page.
  4. Click ‘Edit’ for the ‘product_type’ field.
  5. Enter 'google-product-type' in the 'Catalog Field Name' setting, and click the 'Update' button.
  6. Resubmit your data feed.

Last Updated: February 12, 2010Feedback

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