Data Feed Optimization for Google Product Search | View Topic |
According to Google's Product Feed Specifications, the 'title' attribute has a suggested maximum length of 70 characters. Therefore, products with long titles will not be prohibited. However, since Google results only display about 70 characters of data, and products with long titles are not as user-friendly, it stands to reason that products with longer titles may be demoted in the ranking. Furthermore, the words after 70 characters may not be considered as relevant. Some SEO experts also recommend keeping page titles under 70 chars. Therefore, our opinion is that while an appropriate title length is important, it is not strictly necessary for every product.
Note that we have no direct knowledge of Google's algorithms, so the above suggestions represent an opinion only.
Last Updated: November 24, 2009Feedback