Click here to close this tab and return to the app.

Strategy for the transition to Google Product Listing Ads (PLAs)

Your existing Google Merchant Account data feed is used to create a new Adwords Campaign for the Product Listing Ads. Here are the steps to take to make the most of the transition from free listings to pay-per-click listings with Google Shopping.

Enable Product Listing Ads

Go to Google Merchant Center: Adwords Settings and follow the steps in the wizard to set up a default campaign. You can set your daily budget to $1.00 and default bid to $0.01 while you learn how it works.

Starting Out Small

We recommend you set your maximum bid to $0.01 per click and set your maximum daily spend to $1.00. This will cap your spending to $30/month, and deliver you up to 100 clicks per day. Customers searching for hard-to-find items, or those sorting by price or other factors may still find your items and click on them. This is a good way to get started without a huge investment of time or money.

Refining the Campaign

For strategies on optimizing your your product listing ads campaign, please see our article: How to optimize your Product Listing Ads Campaign