Google Shopping Setup Guide

Step 1: Register a Data Feed in your Google Merchant Center Account
  1. Go to and create a Google Merchant Center account.
  2. If you have multiple stores, request a multi-client account so you can manage them all from a single Google account.
  3. On the Settings > General tab, enter the website URL of your store in the What's your website? box. If it does not say "Verified and Claimed", please see our Website Url Verification Tutorial for further instructions.
  4. On the Settings > Tax and Settings > Shipping tabs, add your tax and shipping rules. You can add estimated shipping if none of the options exactly matches your shipping policies.
  5. On the Settings > FTP tab, create your own FTP username and generate a new FTP password. Make sure to save the password. It may take 15 minutes before Google's FTP server recognizes a new FTP username/password.
  6. On the Data Feeds tab, click the + Data Feed button.
  7. Enter the following on the Basic information step and then click Continue:
    • Mode: Standard
    • Feed Type: Products
    • Target country: United States
    • Content language: English
    • Feed name:
  8. Select Regular uploads by merchant on the Upload method step and then click Continue.
  9. Enter the following on the Feed setup step and then click Save:
    • What is the name of the file you will upload?:
    • Which Google products are allowed to use this feed?: Check the Shopping checkbox
    • Manually upload a file now: Leave unchecked
  10. (Click the following if you see the error: A feed with the same filename already exists. Please choose a different filename)
  11. The feed will appear in the data feeds table. Click the link in the Name column.
  12. Click on the Settings tab for the data feed.
  13. Click the Edit button.
  14. Enter the settings below and then click the Save button:
    • Encoding: UTF-8
    • Delimiter: Tab
    • Use quoted fields: Unchecked
    • Which Google products can use the feed: Check the box for Shopping
  15. (Do not do anything on the Schedule tab of the feed settings.)
Step 2: Set up your Store Export

Follow the instructions below that correspond to your particular store platform.

Yahoo Store

  1. Log in to your Yahoo Store Manager, and click the Search Engines link.
  2. Scroll down to the Enable Store Contents Export section, and select "Enabled" (or "Enable, but do not syndicate") for both objinfo.xml and catalog.xml export formats. Note the URLs labeled "Download:". These end in catalog.xml and objinfo.xml (not .dtd).
  3. If your exports were disabled, then republish your store.


Follow the BigCommerce API Setup Instructions to allow our system to access your store data.

Magento Community and Enterprise, all versions

Refer to the Magento Shopping Feeds Setup Guide.

Magento Go

  1. Add an API user according to the API User Setup Instructions.
  2. On the Manage Feed > Modify Settings page, enter the API URL as follows into the Product Catalog URL setting:
  3. Make sure to replace the bold parts in the above URL with the API username and password that you set up, and the domain of your store.


To give our system access to your store, just follow the instructions to add a feed in Step 3.


Refer to the Volusion Data Feed Setup Instructions.


Follow the AspDotNetStorefront Store Export Installation Instructions to install the export script on your site.

Step 3: Add a Data Feed for Google Shopping
  1. From My Account, click the Add Feed button.
  2. Enter a store name, select your shopping cart, and create a new Standard feed using the Google Shopping template.
  3. After the feed is created, continue on to the Modify Feed Settings page.
  4. Enter the source data settings as instructed on the page.
    • For Yahoo Store, enter the the objinfo.xml (and optional catalog.xml) URL.
    • For Magento and AspDotNetStorefront, enter the URL to your store export script.
    • For BigCommerce, enter the API credentials.
    • For Shopify, enter your shop name and click the Get Token button.
  5. Enter the file name and FTP settings you configured in the previous steps, and then click Update.
Step 4: Test your Google Feed Settings
  1. Log into Aten Software and click Manage for your Google feed.
  2. Use the Test Feed Settings link to test your URLs and FTP settings. NOTE: It takes about 15 minutes before Google's FTP server recognizes a new FTP username/password.
  3. Under Submit a Task, click the Refresh button.
  4. Go to the Product List, and review some product details to ensure that everything imported correctly.
Step 5: Submit your Google Feed
  1. Under Submit a Task, choose the Submit task.
  2. Log into Google Merchant Center and check the status of the data feed.
  3. Google typically processes your file within minutes, but it may take longer. It then takes about 24 hours for the items to become searchable in Google Shopping. There may be additional lag time before image thumbnails appear.
Step 7: Optimize your Google Feed

The default feed settings work for most feeds, but several optimization steps may be needed for best results.

  1. Configure a default google_product_category
  2. Configure the identifier fields, MPN, Brand, and GTIN/UPC
  3. In your account, go to Manage Feed > Google Validation Report. If there are any errors listed, click the View and Help links to resolve the error.

We strongly recommend our Google Shopping Optimization Service. For a one-time fee, we will optimize your feed for you and send you a customized optimization report. Click here to Request Data Feed Optimization

Step 6: Schedule your Google Feed
  1. On our site, go to the Modify Feed page for your Google feed, and select the Daily Plus option and click Update.
  2. You can optionally configure a filter to exclude items with errors.
  3. Add funds to your account from the Purchase Credit page to ensure continuous service.