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International Google Shopping Feeds to the UK and Other Countries

Google Shopping requires you to submit a separate product feed for each country that you want to target. The feed content must be in the local language and currency.

If you have English-content, then we can set up Google Shopping feeds for the following, English-speaking countries:

  • United Kingdom (GBP - British Pound)
  • Switzerland (CHF - Swiss Franc)
  • Australia (AUD - Australian Dollar)
  • Canada (CAD - Canadian Dollar)

The feed will convert your US Dollar prices to the local currency automatically.

For all other countries, Google requires translated product listings. We do not provide translation services, but if you have content in the local language, we can submit your feed. (Our feeds are encoded as Unicode/UTF-8.)


You will need to make some modifications to your website to comply with the Google Shopping requirements for international product listings.

Google requires that the product price be displayed in the local currency on your product page.

It is not sufficient to select the currency based on the IP address of the visitor. The page must show the price in the local currency regardless of the visitor's location.

The ideal solution is to set up a URL parameter, like "currency=USD", that we can appended to each URL via your feed settings. Your store's product pages should be programmed to display the currency based on the URL parameter. Your store should remember the selected currency via a cookie, and have a drop-down box in the header to switch between currencies.

If you have a Yahoo Store, you can add the Currency Convertor Add-on for Yahoo Stores to your website.

At this time, it appears to be sufficient to provide a link or button to a currency convertor on your product pages, but this may not hold for much longer.

We recommend adding a widget or pop-up to your product pages, rather than linking to an external site, so you can keep visitors on your page.

Oanda provides a Free Currency Convertor Widget, as well as a subscription service specifically for merchants. Many other providers also provide free widgets. Just search Google for free currency converter widget.

We provide free currency conversion with our Standard feed service. Your product price in USD will be converted to another currency using the conversion rate (as provided by Yahoo! Finance) at the time the feed is generated.


There is no need to set up a separate Google Merchant Account or Adwords account. You can simply add the feeds into the same Merchant Account. You may need to add some additional shipping rules.

In your account on our site, we will create a copy of the feed with a different file name like googlebase-uk.txt, and add the currency conversion settings.

Example of Requirements for UK

  • Products must be listed in English.
  • Product landing pages must be in English.
  • Product prices must be listed in pounds sterling (GBP), including all applicable taxes [e.g. VAT tax] and charges except shipping.
  • Products must be shippable throughout the mainland UK. If you ship from outside the UK, your shop must cover all custom charges.

Google Shopping Canada

Please be aware that Product Listing Ads for Canada only appear on, because there is currently no equivalent to Google Shopping in Canada.


International Feeds

Updated: February 28, 2018