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Microsoft Shopping Campaigns (Bing)

How do I set up a feed for Bing Shopping?


Use the instructions below to list your products in Bing Shopping. To list your products in Bing Shopping, you will create a Store and Product Catalog in your Microsoft Ads account. Our feed will automatically update the products in the Product Catalog, and then you create a Microsoft Shopping Campaign to display the ads.

Multiple Stores

If you have multiple stores, you can manage them all from within one Microsoft Ads account. (Microsoft Ads was previously known as Bing Ads, Bing Shopping, and Microsoft Adcenter. Bing Rich Captions are no longer supported.)


  1. Sign up for Microsoft Ads at Microsoft Ads.
    • Microsoft Merchant Center is under the Tools menu of the Microsoft Ads account
    • You will be required to enter a credit card, but you will not be charged anything unless you set up pay-per-click ad campaigns.
  2. Log in to Microsoft Ads
  3. A payment method must be registered under Accounts and Billing.
  4. Go to Tools > Microsoft Merchant Center
  5. Click the Create Store button.
  6. Enter your Store Name, Destination URL, and Store Description. Check the boxes to enable Product ads and/or Rich captions. (Do not check the Block aggregators checkbox.) Click the Save button.
  7. Click on the Catalog Management tab
  8. Click the Create Catalog button and enter the following settings:
    • Catalog name: Enter your store name
    • Enable Publishing: Checked
    • Enable API Management: Unchecked
      Note: Do not check this box or else the feed will not work.
    • Location: United States
    • How to submit catalog file: Upload file using FTP
    • File name: bingshopping
    • Offer Count: None
    • Click the Save button
  9. On the FTP Settings tab, enter an FTP login and password and click "Save".
    • You must define your own FTP login and password. We suggest that you use your store name as the login. The password must contain at least one number and one symbol, e.g. password1$
    • Make a note of the login/password, because you will need to enter that into the feed settings on our site.
    • The FTP login will not work until Bing approves your account.
  10. Log into our site and click My Account > Add Feed.
  11. Enter your Store Name, select the Bing Shopping Template, and click Create Feed.
  12. Continue to Modify Settings, and configure the Source Settings.
  13. Enter the FTP Username and FTP Password from the FTP Settings tab in your Bing Merchant account. Set the submission frequency to Daily. Click Update to save the settings.
  14. Run a submission task to perform your first upload.
  15. Remember to set up and fund your Microsoft Shopping Campaign.

How long does it take to get listed?

Prior to publication through Microsoft Ads all initial feeds must undergo and pass an editorial review. This process may take up to three weeks. Accurate MPN/UPC data may speed up the process.

You will receive an email from Microsoft Ads once they activate your account. You will need to set up a Microsoft Shopping Campaign with a daily budget and bid.

Contacting Microsoft Ads Support

Please use the Microsoft Ads Contact and Support page if you have any questions about the status of your listings.

Bing Product Categories - What are they and how do I set them?

In the Bing product_category field, you can use Google Product Categories directly. Bing no longer has their own product taxonomy. To configure the field, follow these instructions:

  1. Go to My Account > Manage Feed > Taxonomy Search on our site.
  2. Look up an appropriate category for your products.
  3. Go to My Account > Manage Feed > Define Fields on our site.
  4. Click Edit next to the product_category field.
  5. Enter the category into the Default Value box.
  6. Click Update to save the settings.
  7. Resubmit the feed from the Tasks > Submit a Task menu item.

Alternatively, you can add a custom field to your store catalog called "bing-product-category", and fill in the appropriate category there. You can also subscribe to our Categorization Service.

Checking the status of a Bing Shopping data feed

Use the following steps to check the status of your Bing Shopping data feed listings.

Verifying Feed Submissions

  1. Log in to Bing Ads.
  2. Go to Tools > Bing Merchant Center.
  3. Click on your Store Name.
  4. Click on the Store Summary tab.
  5. The Product Overview graph will show you approved/disapproved listings. Look at the Store info > Status for any error messages. It should say Approved.
  6. Look at the Store reports section for any downloadable reports. (For example, a report will be generated if the uploaded file name does not match the catalog file name.)
  7. Click the FTP Settings tab.
  8. Verify that the FTP account status is Active.
  9. Click on the Catalog Management tab.
  10. Next to your Catalog Name, the Status column should the list number of items inserted successfully.
  11. Click on your Catalog Name.
  12. In the Recent files section, look for daily uploads with a status of Product catalog received and OK.
  13. In the Product offers section, you will see the number of offers published and not published, or a message like Feed processing will be completed shortly.
  14. If there are rejected offers, click the Download details link next to the rejected item count to get a spreadsheet of item errors. You can get additional information by downloading the other reports.

Viewing your Items in Bing Search Results

  1. Go to Bing Search and search by one of your product titles.
  2. If Product Ads are working, you will see your ads in the display ad areas of the search results. Note that your Product ads campaign must be active, account funded, bid sufficiently high, daily budget not exhausted, etc., in order for the ads to display.

Contacting Bing Shopping

Currently, Bing only offers chat and phone support, both of which are accessible via the Bing Ads website.

What is Bing Shopping?

Bing Shopping is a major shopping venue linked to Microsoft's Bing search engine. Bing Shopping was previously free, but now is a pay-per-click comparison shopping engine.

Bing Shopping has gone through numerous incarnations, including Jellyfish, MSN Live ProductUpload, Bing Cashback, and Bing Rich Captions.

What are the links for Microsoft Ads?
How to grant Standard User access to your Microsoft Ads account
  1. Log into Microsoft Ads
  2. Click the gear icon in the top-right, and select Accounts & Billing.
  3. Click the Users tab.
  4. Click the Invite User button.
  5. Enter the following information:
    • First Name: Aten
    • Last Name: Software
    • Email: email address
    • Product Language: English - United States
    • Account Role: Standard User
    • Click Allow access to all current and future accounts
  6. Click the Send button.