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Tracking Code for Google Analytics and YWA

Can I add tracking codes to my product URLs?

Our feeds are pre-configured with tracking codes for Google Analytics. These codes are also compatible with Yahoo Web Analytics and other web analytics software.

Our Google feeds are further pre-configured with settings for the adwords_redirect and adwords_queryparam feed attributes. This allows you to separately track traffic from free Google Shopping listings, paid Product Listing Ads, and paid Product Extension Ads. You can also separate traffic by product target.

Here is a sample product URL with and without tracking codes:

WITHOUT tracking codes:
WITH tracking codes: ?utm_source=googleshopping &utm_medium=cse

You can customize or remove the tracking codes easily by simply editing the Display URL setting on the Manage Feed > Define Fields page. You do not need to change anything in your store catalog.


How to view campaign traffic in Google Analytics

No special setup is needed for campaigns in Google Analytics. Google will track whatever is defined in the source/campaign parameters of the URL.

  1. Log into Google Analytics.
  2. Click on Traffic Sources > All Traffic in the side-bar.
  3. Select the Source as googleshopping to see free traffic
  4. Select the Source / Medium as googlepepla / pla to see traffic from Product Listing Ads
  5. Select the Source / Medium as googlepepla / pe to see traffic from Product Extension Ads

For other shopping engines, refer to our analytics tracking code reference.

Analytics Tracking Code Reference

The list below shows the tracking codes that are pre-configured by our data feed system.

Google Shopping Tracking Codes

Google Shopping

Other Comparison Shopping Engine Tracking Codes

Bing Ads
utm_source=bing &utm_medium=ppc
utm_source=shopzilla &utm_medium=ppc
Facebook Product Ads
utm_source=facebook &utm_medium=ppc
utm_source=oodle &utm_medium=ppm
Pinterest Shopping
utm_source=pinterest &utm_campaign=shopping
utm_source=pricewatch &utm_medium=ppc
utm_source=shopbotca &utm_medium=ppc
utm_source=shopmania &utm_medium=ppc
ShopTab for Facebook
utm_source=shoptab &utm_medium=ppm
utm_source=sortprice &utm_medium=ppm
Wholesale Central
utm_source=wholesalecentral &utm_medium=ppm

Feeds Without Tracking Codes

The following shopping engine feeds are not pre-configured with tracking codes.

  • 11 Main
  • Amazon Marketplace
  • Marketplace
  • Catalog-on-Demand
  • ClixGalore
  • Commission Junction
  • Custom Feed
  • Fruugo
  • Google Local Inventory
  • Houzz
  • LinkConnector
  • Monitus Web Analytics
  • Optimise Knowledge
  • Pepperjam
  • PowerReviews
  • ShareASale
  • SnapChat