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Bigcommerce vs Yahoo Store vs Magento vs Volusion Comparison

This article provides a high-level comparison of the following shopping carts: Bigcommerce, Yahoo Store/Merchant Solutions, Magento Commerce, Volusion, and AspDotNetStorefront

We often get asked by merchants who are interested in switching e-commerce platforms about what platform we recommend. This is a difficult question to answer, because each platform has several hundred features, and the needs of a merchant vary. While we do not provide consulting on this, here are some opinions to consider as you research the platforms.

Besides platform choice, you have to consider disruption to your SEO ranking and business, which can be very costly. Please see Yahoo Small Business Spinning Off; Re-platforming Advice for an excellent discussion.

We do not endorse or recommend any specific vendor. The information on this page may be out-of-date and only represents an opinion for informational purposes. Please verify all information directly with the vendor.


  • Flat, monthly pricing based on # of products and storage used (unlimited bandwidth)
  • Good API support, but still under development
  • Good technical support
  • Simple customization via templates
  • We have full Bigcommerce data feed support
  • We are a Bigcommerce Partner - Sign up here

Yahoo Store

  • Monthly fee plus 1.5% to 0.75% sales commission
  • Auto-scaling and high performance hosting platform (unlimited bandwidth and storage)
  • Free phone support
  • Customize site using proprietary RTML, which has no documentation
  • Expensive to hire developers, but developers are generally excellent
  • Limited API support
  • Out-of-date platform from an SEO standpoint, but it can be updated by customization. New platform coming soon.
  • They do not allow you to accept Google Wallet payments
  • We specialize in data feeds for Yahoo Store


  • Free software; you only pay for hosting
  • We recommend Magento Hosting because this software is demanding
  • Server/hosting plan administration knowledge may be required
  • Supported, Enterprise edition starts at over $1,000/month.
  • Excellent API support
  • Open-source code base; Hire your own PHP developer; Although PHP is widespread, it may be difficult to find a good developer.
  • Extensive set of add-ons and fully customizable
  • We fully support data feeds for Magento


  • Flat monthly pricing based on number of products and bandwidth; Beware of costly overage ($7/GB/month bandwidth and $2/100MB/month disk/database space)
  • Excellent API support
  • Support may not be up to par
  • We have full support for Volusion data feeds


  • Monthly pricing plus transaction fees based on number of products and storage; unlimited bandwidth; no transaction fee on unlimited plan.
  • Excellent API support
  • We fully support data feeds for Shopify


  • You pay a one-time fee ($1000-$2000) for the software license, then buy your own hosting plan
  • Server/hosting plan administration knowledge may be required
  • Performance may be slow without adequate hosting
  • Easy to customize by modifying templates or hiring an ASP.Net developer
  • Excellent API support
  • We fully support data feeds for AspDotNetStorefront


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Lasted Updated: April 10, 2015