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Facebook Product Ads Feed

Facebook Product Ads Campaign Setup

I. Log into your Facebook Business Manager Account

  1. Go to https://business.facebook.com - Facebook Business Manager
  2. If you do not have an account, click Get Started to sign up.

II. Create a Product Catalog

  1. In the left side-bar, click Product Catalogs. (It will be under the Business Settings heading if you have the pull-down menu activated.)
  2. Click the Add New Product Catalog button.
  3. Select Create new catalog and click Next.
  4. Enter your store name as the product catalog name, and click the Create Product Catalog button.
  5. Click Skip in the Add People dialog.
  6. Click OK in the Product Catalog Created dialog.

III. Assign a Partner to your Product Catalog

  1. If you are setting up the Product Feed on your own, refer to our Setup Instructions. Otherwise, assign us as a Partner as described next.
  2. Log into your Facebook Business Manager account.
  3. Navigate to Business Manager Settings.
  4. In the side-bar along the left side of the screen, click the icon for Product Catalogs. (It will be under the Business Settings heading if you have the pull-down menu activated.)
  5. Click the Assign Partner button for your store's Product Catalog.
  6. Click the Connect your product catalog using your partner’s business ID instead. Close link
  7. Select Product Catalog Admin in the Role drop-down.
  8. Enter our Business ID 1122558261092024 and click Connect.
  9. Contact us and let us know you have given us access.

IV. Create a Campaign and Ad Set

ATTENTION: At this time, you must use the Google Chrome web browser and Facebook Power Editor in order to set up a Dynamic Product Ads campaign. You will not find any option to add the campaign otherwise.

See here for the complete instructions:
How do I create a dynamic product ad in Power Editor?

Facebook Product Ads Feed Setup Instructions

We support Facebook for Business product feeds. You can use this feed to upload your product catalog to Facebook Product Ads.

  1. Add and configure a new feed in your account, selecting the Facebook Product Ads template.
  2. Refresh the feed to make sure the data feed file is generated.
  3. Create a Business Manager account on Facebook for Business.
  4. Log into your Facebook for Business account.
  5. Click the Business Manager menu at the top-left of the page, and then select Catalogs.
  6. Click the Create Catalog button.
  7. Select E-commerce - Products, and then click Next.
  8. Select Upload Product Info, set the catalog owner, enter your store name as the catalog name, and click Next.
  9. Click the View Catalog button (or, go to Business Manager > Catalogs and click on the new Product Catalog).
  10. Go to More > Product Data Sources.
  11. Click the Add Data Source button.
  12. Select Use Data Feeds and click Next.
  13. Select Set a Schedule.
  14. Enter the Data Feed URL, which can be found in our site, on the My Account > Manage > Download Data Feed File page.
  15. Leave Username and Password blank.
  16. Select Daily At 8:00 AM GMT-05:00 (American/New York).
    (Feeds will be refreshed by 8:00 AM Eastern time or earlier.)
  17. (optional) Enter your store name as the Data Feed Name.
  18. Click the Start Upload button.

Don't forget to set up and fund your Facebook Product Ads campaign.

Facebook Product Ads Optimization Strategy

Because visitors to Facebook do not have an explicit shopping intent (compared to someone who searches for a product in a search engine), advertising in Facebook takes a different mindset. According to the experts, Facebook Product Ads may be the most effective for branding, and using it for retargeting may the best place to start. Read on for more information about this new advertising program and how to set it up.

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