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Facebook Product Ads Feed

Facebook Product Ads Campaign Setup

I. Log into your Facebook Business Manager Account

  1. Go to - Facebook Business Manager
  2. If you do not have an account, click Get Started to sign up.

II. Create a Product Catalog

  1. In the left side-bar, click Product Catalogs. (It will be under the Business Settings heading if you have the pull-down menu activated.)
  2. Click the Add New Product Catalog button.
  3. Select Create new catalog and click Next.
  4. Enter your store name as the product catalog name, and click the Create Product Catalog button.
  5. Click Skip in the Add People dialog.
  6. Click OK in the Product Catalog Created dialog.

III. Assign a Partner to your Product Catalog

  1. If you are setting up the Product Feed on your own, refer to our Setup Instructions. Otherwise, assign us as a Partner as described here.

IV. Create a Campaign

In your Facebook Business account, go to Ads Manager and create a new Producct Ads or Dynamic Ads campaign. Select the catalog you created above as the Catalog for the campaign. Be sure to fund and activate your campaign.

See here for the complete instructions:
Create a Dynamic Ad Capmaign

Facebook Product Ads / Instagram Shop Feed Setup Instructions

We support Facebook for Business product feeds. The same feed can be used for Instagram Shop (single-image, carousel, or collection format). You can use this feed to populate your Product Catalog data source in Facebook (Meta) Commerce Manager.

  1. Add and configure a new feed in your account, selecting the Facebook Product Ads template.
  2. Refresh the feed to make sure the data feed file is generated.
  3. Create a Business Manager account on Facebook for Business.
  4. Log into the Meta (Facebook) Commerce Manager
  5. In the Catalogs section, click the + Add catalog button.
  6. Select Ecommerce - Products sold online, and then click Next.
  7. Select Upload Product Info, set the catalog owner, enter your store name as the catalog name, and click Create.
  8. Click the View Catalog button.
  9. Go to Catalog > Data Sources or click the Add Items button.
  10. Select Data feed and click Next.
  11. Select Yes for Are you ready to upload your spreadsheet or file? and then click Next.
  12. Select Use a URL on the Choose how to upload your file page.
  13. Enter the Data Feed URL, which can be found in our site, on the My Account > Manage > Download Data Feed File page.
  14. Leave Username and Password blank, and click Next.
  15. Select Daily
  16. Select a time of 10:00 AM GMT-05:00 (America/New York) (This page will show a slightly different time each time you reload the page, so that feed retrievals are spread out over time.)
  17. Disable the Add automatic updates setting, if you see it.
  18. Click the Next button.
  19. Click the Next button again on the Confirm settings and upload page.
  20. Click the Upload button on the Fix Column Issues page.
  21. Click the Settings tab.
  22. Click the Edit button for the Name field.
  23. Enter a name like "Acme Store Feed via AtenSoftware" and then click Save. This step is optional, but greatly helps us find your feed in our Business Manager account.

Don't forget to set up and fund your Facebook Product Ads campaign or Instagram Shop.

Facebook Product Ads Optimization Strategy

Because visitors to Facebook do not have an explicit shopping intent (compared to someone who searches for a product in a search engine), advertising in Facebook takes a different mindset. According to the experts, Facebook Product Ads may be the most effective for branding, and using it for retargeting may the best place to start. Read on for more information about this new advertising program and how to set it up.

How to assign us as a partner to your Facebook Product Catalog
  1. Go to Facebook Business Settings > Data Sources > Catalogs at this URL:
  2. Select your store's Catalog, or create a new one
  3. Click the Assign Partners button
  4. Click the Business ID button
  5. Enter our Business ID:1122558261092024
  6. Enable the Admin Access: Manage Catalog toggle button (The Create Ads toggle button will be automatically enabled too)
  7. Click the Next button
  8. Click the Done button
How to Refresh a Facebook Product Catalog Feed Immediately

Facebook/Instagram feeds set to update Daily normally refresh once per day in the overnight/early morning hours.

To refresh the feed on-demand and see the new/updated products in your Facebook Business Manager account, follow these steps.

  1. Go to My Account, and click Manage Feed for the Facebook feed.
  2. Click the Refresh button, and then wait for the task to complete.
  3. Go to Business settings > Catalogs in your Facebook/Meta account
  4. Select the Catalog and click the Open in Commerce Manager button
  5. Click Data Sources in the side-bar menu
  6. Click on the Data feed you want to update
  7. Click the Upload now button on the Settings tab
  8. Click the Request update now button

For a small to medium sized stores, allow Facebook 30-60 minutes to process the feed and make the updates live. For large stores, allow an hour or two more.

The instructions above assume that you have a Data source configured with an automated Replace schedule to fetch the feed from a URL, as described in our Facebook/Instagram Feed Setup Guide.