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How do I set up a feed for Bing Shopping?


Use the instructions below to list your products in Bing Shopping. To list your products in Bing Shopping, you will create a Store and Product Catalog in your Microsoft Ads account. Our feed will automatically update the products in the Product Catalog, and then you create a Microsoft Shopping Campaign to display the ads.

Multiple Stores

If you have multiple stores, you can manage them all from within one Microsoft Ads account. (Microsoft Ads was previously known as Bing Ads, Bing Shopping, and Microsoft Adcenter. Bing Rich Captions are no longer supported.)


  1. Sign up for Microsoft Ads at Microsoft Ads.
    • Microsoft Merchant Center is under the Tools menu of the Microsoft Ads account
    • You will be required to enter a credit card, but you will not be charged anything unless you set up pay-per-click ad campaigns.
  2. Log in to Microsoft Ads
  3. A payment method must be registered under Accounts and Billing.
  4. Go to Tools > Microsoft Merchant Center
  5. Click the Create Store button.
  6. Enter your Store Name, Destination URL, and Store Description. Check the boxes to enable Product ads and/or Rich captions. (Do not check the Block aggregators checkbox.) Click the Save button.
  7. Click on the Catalog Management tab
  8. Click the Create Catalog button and enter the following settings:
    • Catalog name: Enter your store name
    • Enable Publishing: Checked
    • Enable API Management: Unchecked
      Note: Do not check this box or else the feed will not work.
    • Location: United States
    • How to submit catalog file: Upload file using FTP
    • File name: bingshopping
    • Offer Count: None
    • Click the Save button
  9. On the FTP Settings tab, enter an FTP login and password and click "Save".
    • You must define your own FTP login and password. We suggest that you use your store name as the login. The password must contain at least one number and one symbol, e.g. password1$
    • Make a note of the login/password, because you will need to enter that into the feed settings on our site.
    • The FTP login will not work until Bing approves your account.
  10. Log into our site and click My Account > Add Feed.
  11. Enter your Store Name, select the Bing Shopping Template, and click Create Feed.
  12. Continue to Modify Settings, and configure the Source Settings.
  13. Enter the FTP Username and FTP Password from the FTP Settings tab in your Bing Merchant account. Set the submission frequency to Daily. Click Update to save the settings.
  14. Run a submission task to perform your first upload.
  15. Remember to set up and fund your Microsoft Shopping Campaign.

How long does it take to get listed?

Prior to publication through Microsoft Ads all initial feeds must undergo and pass an editorial review. This process may take up to three weeks. Accurate MPN/UPC data may speed up the process.

You will receive an email from Microsoft Ads once they activate your account. You will need to set up a Microsoft Shopping Campaign with a daily budget and bid.

Contacting Microsoft Ads Support

Please use the Microsoft Ads Contact and Support page if you have any questions about the status of your listings.