Automatic 'Smart' fields for Shopping feeds

Our feeds now support 'smart' apparel, GTIN, and product_type attributes, which greatly improve the data quality scores for retailers of all types.

These fields are computed from your product catalog using proprietary scoring algorithms, which includes keyword lists and parsing patterns refined over many years and retailers. We studied the Google Product Feed specifications and real diagnostics results to get the best results.

These fields are completely automatic, and enabled by default on most feeds.

For example, 'color' is often mapped to 'option_color' by most feed generators. In many cases, 'option_color' is blank because the product has no variations. This results in low data quality scores. Our system will search in other fields, including custom fields that have the word 'color' in the field name, for valid color names if 'option_color' has no value.

General Description of the 'Smart' Algorithm

1. Search through standard and custom fields based on the field names
2. Filter out values that do not make sense
3. For 'color', search lengthy text fields for a valid color name, in the correct language
4. Assign a proprietary score to each value based primarily on the field name
5. Choose the highest scoring value
6. Apply additional clean-up rules to the resulting value, to meet Google specs

This is the secret sauce 🧴. Please contact us if you have specific questions.

List of Smart Apparel Fields

size

color

gender

age_group

size_system

size_type

Other Smart Fields

product_type

Chooses most appropriate product descriptive category from among all categories assigned to the item. Removes non-descriptive keywords.

gtin

Automatically detects UPC/EAN, with auto-correction and check-digit validation

price and sale_price

Automatically set to Google's requirements based on pricing found in the catalog

Other Languages and International Feeds

We support smart field logic for the following languages:

• English (en)
• German (de)
• Spanish (es)
• Italian (it)
• French (fr)

If you have feeds in any of the languages listed above, our system can detect color, size, gender, and age group values automatically.