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Automatic 'Smart' fields for Shopping feeds

Our feeds now support 'smart' apparel, GTIN, and product_type attributes, which greatly improve the data quality scores for retailers of all types.

These fields are computed from your product data using proprietary scoring algorithms, keyword lists, and parsing patterns refined over the years from experience with multiple retailers. We studied the Google Product Feed specifications closely to get the best results.

These fields are completely automatic, and enabled by default on most feeds. Because this automatic optimization is the secret sauce of our system, we do not post too many details publicly. If you have more specific questions, please contact us.

For example, 'color' is often mapped to 'option_color' by most feed generators. In many cases, 'option_color' is blank because the product has no variations. This results in low data quality scores. Our system will search in other appropriate fields for valid color names if 'option_color' is not found.

Apparel Fields

Automatic detection
Automatic detection
Automatic detection
Automatic detection
Automatic detection
Automatic detection

Other Fields

Chooses most appropriate product descriptive category from among all categories assigned to the item. Removes non-descriptive keywords.
Automatically detects UPC/EAN, with auto-correction and check-digit validation

Other Languages/International Feeds

We support smart field logic for the following languages:

  • English (en)
  • German (de)
  • Spanish (es)
  • Italian (it)
  • French (fr)

If you have feeds in any of the languages listed above, our system can detect color, size, gender, and age group values automatically.