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Pinterest Data Feed

Overview of our Pinterest Shopping Ads Feed Service

Introducing Pinterest Shopping Ads

Pinterest Shopping Ads allow you to automatically create and promote product Pins on Pinterest using your store's product catalog. Pinterest is the fourth-most-popular social media platform in America, outranking Snapchat, LinkedIn, Twitter and WhatsApp!

Pinterest Shopping Ads do not require any separate targeting setup of keywords or interests, as that information is derived from your product feed. By setting up a Campaign and setting a pay-per-click bid and budget, your product Pins will appear on all surfaces within Pinterest.

Top 5 Pinterest Categories1

  1. Art, Art Supplies, Hobbies
  2. Flowers, Food, Drinks, Gifts
  3. Home, Garden, Pool/Spa
  4. Health and Beauty
  5. Clothing and Apparel

What our Pinterest Data Feed Service Does

Our Pinterest feed service helps you list your products on Pinterest by automatically refreshing a product feed on a daily basis and making it available at a fixed Data Feed File URL. Pinterest picks up the feed file from the URL on a regular basis. We have feeds for the following e-commerce platforms:

  • 3dcart to Pinterest Data Feed
  • AspDotNetStorefront to Pinterest Data Feed
  • BigCommerce to Pinterest Data Feed
  • Magento to Pinterest Data Feed
  • Shopify to Pinterest Data Feed
  • Volusion to Pinterest Data Feed
  • Yahoo Store to Pinterest Data Feed

Getting Started

Get started today by using our:
Do-it-yourself Pinterest Feed Setup Guide

Or, save time by purchasing our:
Pinterest Feed Setup and Optimization Service

1 Source: Statista 2019

DIY Step 1: Create a Pinterest Data Feed

Create a Pinterest Data Feed

  1. Go to My Account > Add Feed
  2. Fill in the form and select the Pinterest Template, then click the Create Feed button
  3. Continue to the Manage Feed > Modify Feed Settings page
  4. Configure the Store Source settings using the instructions for your e-commerce platform
  5. Leave the FTP Settings blank, select Daily, and then click the Update button.

    NOTE: Pinterest feeds are fetched from our server, not uploaded by FTP to Pinterest. Therefore, FTP settings are not required for these feeds.

  6. Continue to the Test Feed Settings page and confirm there are no errors
  7. Go to the Manage Feed page
  8. Click the Refresh button. (It runs in the background.)
  9. Go to the Manage Feed > Download Data Feed File page
  10. Copy the File URL for use in Step 2

DIY Step 2: Create a Pinterest Catalog Data Source

DIY Step 2: Create a Pinterest Catalog Data Source
  1. Login to the Data Sources tab of Pinterest > Ads > Catalogs
  2. Click the Add data source button (or Edit if a data source is already configured)
  3. For Data source URL, copy and paste the File URL from the Manage Feed > Download Data Feed File page on our site
    EXAMPLE: https://www.atensoftware.com/ p400_12345.php
  4. For File format, select CSV
  5. Leave the My data source is password-protected box unchecked
  6. Click the Create Pins button
  7. Sometimes the Create Pins button may be disabled or grayed out, and you will not be able to proceed. We are not sure why this happens, but you can try one or more of the following: a) click somewhere else on the page b) add your billing information c) verify and claim your website URL d) try again a day or two later.

On the initial setup, the Status will appear as Pending, and Reporting Status will show Under review, This usually takes 1-2 days. Return to the page in a day or two to check the processing report.

DIY Step 3: View Errors in Pinterest Catalog Processing Report

DIY Step 3: View Errors in Pinterest Catalog Processing Report
  1. Login to the Data Sources tab of Pinterest > Ads > Catalogs
  2. The Status should appear as Active
  3. Review the table listing the date and product count for recent updates
  4. Click the View Issues button under the Actions column to see errors and warnings for the feed

DIY Step 4: Set up a Pinterest Shopping Campaign

DIY Step 4: Set up a Pinterest Shopping Campaign

The basic steps below are needed for your ads to start appearing on Pinterest.

  1. Create a Pinterest Advertiser Account and set up billing
  2. Claim your Website on Pinterest
  3. Create Pinterest Shopping Ads Campaigns

The above is not an exhaustive list, but just a gentle reminder that our feed service alone is not enough for ads to start appearing in Pinterest. Please contact Pinterest for assistance with the steps listed above.

Pinterest Feed Setup and Optimization Service

Give us the access we need and we will set up and optimize your Pinterest product feed for you. For a one-time, $49.00 fee, we will save you a lot of time and give you an optimized feed with high data quality. Here's what is included:

  • Set up a product feed in our site
  • Set up a Catalog data source in your Pinterest Ads account
  • Minimize errors and warnings with optimization techniques
  • Email you specific advice on improving your feed's data quality

Get started today by completing the three DFY (Done-For-You) steps that follow!

DFY Step 1: Grant access to your Pinterest Ads Catalogs

DFY Step 1: Grant access to your Pinterest Ads Catalogs
  1. Login to Pinterest Ads Manager
  2. Click Ads > Catalogs from the top-left menu
  3. If you see a red Get Started button, click it. Otherwise, continue to the next step.
  4. Click the down arrow next to Viewing: Your Company Name ad account selector in the top menu
  5. Click the View account settings button for the desired Ads account
  6. Click the Add people button
  7. Enter the following email address:
  8. Press the Enter key on your keyboard to run the search. (There is no other way to submit the form)
  9. Toggle only the Catalogs permission
  10. Click the Add to account button

DFY Step 2: Create a Pinterest Data Feed

Reference: Pinterest Ads: Add people to your ads account

Note: DFY means 'Done For You'. These instructions cover the prerequisites you must complete so we can do the feed setup and optimization for you.

DFY Step 2: Create a Pinterest Data Feed

NOTE: If you have an existing feed for your store already active, then skip ahead to the Submit a Setup Request section.

  1. Go to My Account > Add Feed
  2. Fill in the form and select the Pinterest Template, then click the Create Feed button
  3. Continue to the Manage Feed > Modify Feed Settings page
  4. Configure the Store Source settings using the instructions for your e-commerce platform
  5. Leave all other settings as-is and click the Update button

DFY Step 3: Submit a Setup Request

DFY Step 3: Submit a Pinterest Setup Request
  1. Go to the Request Feed Setup and Optimization page
  2. If you have insufficient credit, then please Purchase Credit
  3. Select the Data Feed you created earlier, or just select Pinterest as the Shopping Engine
  4. Enter notes if desired, and leave all other fields blank
  5. Click the Submit Request button

We will confirm receipt of your setup request by email within 1-2 business days. Feel free to contact us for a status update anytime.

If you have not already, remember to Set up a Pinterest Shopping Campaign in your Pinterest Ads account. This is required for any ads to display.

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