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Change to Feed Format

Feb 5, 2011

We have changed all our back-end data processing and feed formats to the UTF-8 character encoding from Latin-1. Most of the major shopping engines now require this format, which is backward-compatible with Latin-1 and adds support for extended (Unicode) characters.

If you have manually set the character encoding in your Google Merchant Account to Latin-1, you should change it to "auto-detect" instead. Otherwise, no change is required, because "auto-detect" is the default setting when you create a feed.

If you notice any issues with feed processing in other shopping engines, please feel free to contact us and we will investigate.

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