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Google Product Category and Product Type attributes


  • google_product_category - one official Google Category is required
  • product_type - any merchant-supplied category is allowed

Product Category

Use the instructions below to add a default Google product category value for your data feed.

  1. Go to the Manage Feed > Define Fields page.
  2. Click Edit for the google_product_category field.
  3. Look up the appropriate category by going to Manage Feed > Taxonomy Search page (The official list is here: Google Product Taxonomy)
  4. Enter the category in the Default Value box without double-quotes, and click the Update button. You can only choose one category.
  5. Resubmit your data feed.

Your feed is pre-configured to submit from the google-product-category field in your store catalog, if such a field exists. If you want to submit item-specific categories, follow the steps below:

  1. Add a custom field in your store catalog called google-product-category.
  2. Populate the values for the field.

To verify that your feed is using the google-product-category field from your store catalog, or to configure a different field name, following these steps:

  1. Go to the Manage Feed > Define Fields page.
  2. Click Edit for the google_product_category field.
  3. Enter the field name from your store catalog in the Field Name setting, and click the Update button.
  4. Resubmit your data feed.

Google Product Category Tips

The quotation marks around the category are optional, and we recommend leaving them out for clarity.

Google may accept categories with altered spacing, but our system is more strict and expects the spacing to be exactly like it is in Google's official taxonomy.

Incorrect Spacing:

Electronics>GPS >  Sport GPS

Correct Spacing:

Electronics > GPS > Sport GPS

Google changes the taxonomy from time to time, and you need to update your categories when they do that.

If you have missing or invalid categories, you can find out in the Google Validation report in your account.

If you have a large number of items, start out by specifying a top-level category, like Electronics or Home & Garden, just so the items can be listed. Later, you can go back and put in more detailed categories for better results.

Product Type

product_type is a recommended field and you can provide your own, merchant-specific category in this field. The feeds are pre-configured to put in your merchant category or path in this field.

You have the option of overriding this pre-configured value with the value from any of the fields in your store catalog. You can also set a Default Value that will be used for any items without any other product type. You can configure this field by going to Manage Feed > Define Fields > Edit product_type.