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Strategy for the transition to Google Product Listing Ads (PLAs)

Your existing Google Merchant Account data feed is used to create a new Adwords Campaign for the Product Listing Ads. Here are the steps to take to make the most of the transition from free listings to pay-per-click listings with Google Shopping.

Enable Product Listing Ads

Go to the GMA Adwords Settings page and follow the steps in the wizard to set up a default campaign. You can set your daily budget to $1.00 and default bid to $0.01 while you learn how it works.

Starting Out Small

We recommend you set your maximum bid to $0.01 per click and set your maximum daily spend to $1.00. This will cap your spending to $30/month, and deliver you up to 100 clicks per day. Customers searching for hard-to-find items, or those sorting by price or other factors may still find your items and click on them. This is a good way to get started without a huge investment of time or money.

Refining the Campaign

For strategies on optimizing your your product listing ads campaign, please see our article: How to optimize your Product Listing Ads Campaign