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BigCommerce Shopping Feeds

Where to find your BigCommerce Store Hash

The BigCommerce Store Hash is a unique identifier for your store comprised of a short sequence of lower-case letters and number. It can be found in the URLs assigned to your store by BigCommerce. Read on for two different ways to locate your store hash.

Method 1: BigCommerce Store Hash from Permanent Address (or Temp URL)

  1. Login to your BigCommerce Account Dashboard as the store owner
  2. Click on your Store Name
  3. Scroll down to the Details section
  4. The Permanent Address will be displayed as:
    abcde12345 is the store hash

Method 2: BigCommerce Store Hash from API Path

  1. Log into your BigCommerce Store Control Panel
  2. Go to Advanced Settings > API Accounts
  3. Click the Create API Account button
  4. The API Path will be displayed as: stores/abcde12345/v3/
    abcde12345 is the store hash


Bing Shopping Feed BigCommerce

Option 1: Express Setup Request

We recommend that you have us set up and optimize the data feed for you with our Express Setup and Optimization Service. There is a one-time fee associated with this service.

To purchase this service, paste the password you created, API Token, API Path, and any special instructions into the 'Additional Comments' field of our Express Setup Request Form, and click Submit Request.

Option 2: Do-it-yourself Setup

Use our Bing Shopping Data Feed Setup Guide to complete the setup of your Bigcommerce Bing Shopping Feed.

Advantages of our feed vs. the one provided by BigCommerce or Shopify
  • We have over 15 years experience in data feeds, so we have the expertise to get your products listed correctly and in an optimal way.
  • We provide free phone/email support for your feeds, which is especially useful when there are feed errors and when the feed specifications change.
  • With our free Google Shopping Monitoring Service, we email you whenever there is a problem with your listings.
  • We specialize in very large stores, complex stores, and other cases where the built-in or free software does not suffice.
  • You can filter out items with errors to prevent your feed from being disapproved by Google.
  • We offer Google Shopping Categorization Service for an additional fee.
  • We support all the major shopping engines - including Bing Shopping, Facebook Product Ads, and Pinterest Product Ads.
  • We support international feeds with multi-language support and automatic currency conversion.
  • Our feeds are pre-configured with URL tracking codes for Google Analytics.
  • All feeds have a fixed, file download URL. Feeds are in CSV format, easily viewable in Excel/OpenOffice Calc.
  • Our system gives you the ability to customize the feed.
  • You can use our Google Validation Report to quickly view and identify item errors/warnings.
  • We keep track of the results of each feed submission.
How to Add Custom Fields to a BigCommerce Store

To add custom attributes to a BigCommerce product catalog, you have the four options listed below:

1. BigCommerce Custom Fields

The preferred way to add BigCommerce Custom Fields is to use the built-in Custom Fields feature. There is an easy way to hide BigCommerce Custom Fields from appearing on your product pages.

We can map your Custom Fields to any attribute of the feed. This feature is turned off by default (for performance reasons). If you want the Custom Fields available in your feed, please contact us and we can turn that feature on for you.

2. BigCommerce Meta-Fields

Meta-fields are an ideal way to store extra data in your catalog. You can store data at the product or variant level, or both. Our system can import this data and incorporate it into your feed.

You can use the BigCommerce Metafield Manager App to add, view, edit, import, or export BigCommerce metafields. Besides using an app, the only other way to manage these is via the BigCommerce API.

3. Use an Unused Field

You can also enter data into built-in product attributes that you are not likely to use for anything else. Here are some unused field suggestions:

Other Details
Bin Picking Number, Warranty Information, Search Keywords
Accounting Settings
Asset Account Code, Income Account Code, Expense/COS Account Code
Peachtree Fields
General Ledger Account
Google Shopping
Color, Size, Material, Pattern

We can map any of the above fields to any attribute in your feed. For example:

Bigcommerce  => Google Feed Attribute
Color        => custom_label_0
Material     => custom_label_1
Pattern      => custom_label_2

4. Google Sheets

You can set up a Google Sheet (public read-only, unlisted), and add product ID and custom attributes there. With a Custom feed, we can program your feed to incorporate data from the Google Sheet. Please contact us for more information.

5. Private Database

We can also provide you with a private database, where you can directly enter the data. The advantage of this is that the product IDs can be automatically maintained. Please contact us for more information.

How to hide Custom Fields from BigCommerce product pages

BigCommerce Custom Fields provide an easy way to store arbitrary product data in your product catalog. The problem is that by default, each custom field you add will also display on the product page for the item.

To prevent Custom Fields from appearing on product pages in BigCommerce, add the CSS below to your theme:

// Hide first custom field
dl.productView-info dt:nth-child(1) {
    display: none; visibility: hidden;
dl.productView-info dd:nth-child(2) {
    display: none; visibility: hidden;
// Hide second custom field
dl.productView-info dt:nth-child(3) {
    display: none; visibility: hidden;
dl.productView-info dd:nth-child(4) {
    display: none; visibility: hidden;
// Repeat for additional custom fields ...

The CSS code above will remove the Custom Fields from your product page.

Using Custom Fields is the preferred way to store additional product details, as opposed to using unused fields.

BigCommerce to Google Feed Setup Checklist

In order for us to set up and optimize your Google Shopping feed from BigCommerce, you will need to complete the following steps:

Customize the BigCommerce Product Export for Performance

Below is a list of fields you can uncheck to improve the performance of the BigCommerce product export. To access this list, click the Products tab when editing the export template in your BigCommerce store control panel.

The fields listed below are rarely, if ever, used for generating data feeds for the shopping channels. However, to maintain maximum flexibility for the future, you should only uncheck these if you are having problems with your feed.

Bin Picking Number
Brand + Name
Option Set   (keep for variant feeds)
Option Set Align
Cost Price
Calculated Price
Retail Price
Fixed Shipping Price
Free Shipping
Product Not Visible
Product Inventoried
Date Added
Date Modified
Low Stock Level
Product Files
Product Images > Product Image ID
Product Images > Product Image File
Product Images > Product Image Path
Product Images > Product Image Description
Product Images > Product Image Index
  (Note: For Product Images, only URL and Is Thumbnail are needed)
MYOB Asset Acct
MYOB Income Acct
MYOB Expense Acct
Event Date Required
Event Date Name
Event Date Is Limited
Event Date Start Date
Event Date End Date
Sort Order
Product Tax Class
Stop Processing Rules
Redirect Old URL
Avalara Product Tax Code
Product Custom Fields  (keep if enabled for your feed)
Product Availability
Minimum Purchase Quantity
Maximum Purchase Quantity
Show Product Condition
Shipping Groups
Origin Locations
Dimensional Rules
GPS Custom Item

Unchecking the above fields may greatly increase the speed of the export, and reduce the file size.

Product Catalog Tips for BigCommerce Google Shopping Optimization

We have many customers who have been migrating their product catalogs from other e-commerce platforms to BigCommerce. We also have many customers who are adding their products to Google Shopping for the first time. Based on our experience setting up optimized Google Shopping feeds for our customers, here are some tips on how to enter your product data into your BigCommerce product catalog.

Enable Products for Google Shopping

  • Enable all products for Google Shopping
  • Fill in any google shopping specific attributes like color, size, age_group, gender, material, and pattern, that apply to the parent item.

Enable Categories for Google Shopping

You have generally four options:

  1. Set a Default Value for google_product_category on the Manage Feed > Define Fields page. This will apply to all your items.
  2. In your BigCommerce dashboard, assign each category to the appropriate Google Product Search category using the instructions below.
  3. Use our Categorization Service where we maintain the categorization for you for an additional fee.
  4. Map google_product_category to a custom attribute in your product catalog. (not common)

How to assign Google Product Categories in BigCommerce

  • Log into your BigCommerce Store Admin Panel
  • Go to Product > Product Categories
  • Expand categories until you see a leaf category (a category with no sub-categories)
  • Click the three dots icon for the leaf category and select Edit
  • Click the Google Shopping tab on the Edit Category page
  • Check the box where it says Enable Google Shopping; Yes, enable Google Shopping for this category
  • Click on the Google Product Category input box that appears, or the folder icon next to it
  • Select the appropriate Google Product Category. (On our site, you can use the Manage Feed > Taxonomy Search tool to quickly find the matching category with the search-as-you-type feature.)
  • Click the Save & Exit button
  • Repeat these steps for every leaf category
  • Contact us to enable import of the Google Product Search data on your feed, and verify that it is working.

Create Variation SKUs for Google Shopping

  • Migrate sizes and colors of each item as options of the BigCommerce items. It does not matter if every item gets its own option set. Here are the important points:
    • Option display name must be 'Color' or 'Size' (or whatever applies)
    • Sizes and colors need to be added in the correct order
    • Generate a variant SKU for each variation (From the options tab, there is a button to auto-generate the SKUs. You can tell it how to generate the variant SKUs, or let it auto-generate variant SKUs.) If variant SKUs are not generated, our Standard feed will not generate the variations (a Custom feed can be used).
    • Enter a variant-specific UPC and/or MPN for each variant.


Migrating from other platforms is tricky, and we do not recommend using a free tool to do it. Instead, we recommend Cart2Cart as a shopping cart migration service. They have been doing migrations for many years, and we have seen our customers successfully use their services.

Feel free to contact us if you have questions.

BigCommerce Store API Account Setup (OAuth Token)

These instructions are no longer needed for any feeds. There are preserved here for reference purposes.

  1. Log into your BigCommerce Store Control Panel (You must log in as the Store Owner.)
  2. Go to Advanced Settings > API Accounts
  3. Click the Create API Account button
  4. Enter 'atensoftware' as the Name
  5. Under OAuth Scopes, select the following:
    Products - readonly
    Information & Settings - readonly

    Leave all others at none
  6. Click Save
  7. Download the .txt file to your computer
  8. Send the .txt to email address or send the contents of it using our Secure Login and Password page on our site