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BigCommerce Shopping Feeds

Bing Shopping Feed BigCommerce

Option 1: Express Setup Request

We recommend that you have us set up and optimize the data feed for you with our Express Setup and Optimization Service. There is a one-time fee associated with this service.

To purchase this service, paste the password you created, API Token, API Path, and any special instructions into the 'Additional Comments' field of our Express Setup Request Form, and click Submit Request.

Option 2: Do-it-yourself Setup

Use our Bing Shopping Data Feed Setup Guide to complete the setup of your Bigcommerce Bing Shopping Feed.

Advantages of our feed vs. the one provided by BigCommerce or Shopify
  • We have over 10 years experience in data feeds, so we have the expertise to get your products listed correctly and in an optimal way.
  • We provide free phone/email support for your feeds, which is especially useful when there are feed errors and when the feed specifications change.
  • With our free Google Shopping Monitoring Service, we email you whenever there is a problem with your listings.
  • We specialize in very large stores, complex stores, and other cases where the built-in or free software does not suffice.
  • You can filter out items with errors to prevent your feed from being disapproved by Google.
  • We offer Google Shopping Categorization Service for an additional fee.
  • We support all the major shopping engines - including Bing Shopping and Facebook Product Ads.
  • We offer international feeds with automatic currency conversion.
  • Our feeds are pre-configured with URL tracking codes for Google Analytics.
  • Our system gives you the ability to customize the feed.
  • You can use our Google Validation Report to quickly view and identify item errors/warnings.
  • We keep track of the results of each feed submission.
How to Add Custom Fields to a BigCommerce Store

To add custom attributes to a BigCommerce product catalog, you have the four options listed below:

1. Use an Unused Field

Here are some unused field suggestions:

Other Details
Bin Picking Number, Warranty Information, Search Keywords
Accounting Settings
Asset Account Code, Income Account Code, Expense/COS Account Code
Peachtree Fields
General Ledger Account
Google Shopping
Color, Size, Material, Pattern

We can map any of the above fields to any attribute in your feed. For example:

Bigcommerce  => Google Feed Attribute
Color        => custom_label_0
Material     => custom_label_1
Pattern      => custom_label_2

2. BigCommerce Custom Fields

We can import BigCommerce Custom Fields from your store into our system. The data can be used in any attribute of the feed. This feature is turned off by default (for performance reasons). If you want these available in your feed, please contact us and we can turn that on for you.

3. Google Sheets

You can set up a Google Sheet (public read-only, unlisted), and add product ID and custom attributes there. With a Custom feed, we can program your feed to incorporate data from the Google Sheet. Please contact us for more information.

4. Private Database

We can also provide you with a private database, where you can directly enter the data. The advantage of this is that the product IDs can be automatically maintained. Please contact us for more information.

Bigcommerce to Google Feed Setup Checklist

In order for us to set up and optimize your Google Shopping feed from Bigcommerce, you will need to complete the following steps:

Customize the BigCommerce Product Export for Performance

Below is a list of fields you can uncheck to improve the performance of the BigCommerce product export. To access this list, click the Products tab when editing the export template in your BigCommerce store control panel.

The fields listed below are rarely, if ever, used for generating data feeds for the shopping channels. However, to maintain maximum flexibility for the future, you should only uncheck these if you are having problems with your feed.

Bin Picking Number
Brand + Name
Option Set   (keep for variant feeds)
Option Set Align
Cost Price
Calculated Price
Retail Price
Fixed Shipping Price
Free Shipping
Product Not Visible
Product Inventoried
Date Added
Date Modified
Low Stock Level
Product Files
Product Images > Product Image ID
Product Images > Product Image File
Product Images > Product Image Path
Product Images > Product Image Description
Product Images > Product Image Index
  (Note: For Product Images, only URL and Is Thumbnail are needed)
MYOB Asset Acct
MYOB Income Acct
MYOB Expense Acct
Event Date Required
Event Date Name
Event Date Is Limited
Event Date Start Date
Event Date End Date
Sort Order
Product Tax Class
Stop Processing Rules
Redirect Old URL
Avalara Product Tax Code
Product Custom Fields  (keep if enabled for your feed)
Product Availability
Minimum Purchase Quantity
Maximum Purchase Quantity
Show Product Condition
Shipping Groups
Origin Locations
Dimensional Rules
GPS Custom Item

Unchecking the above fields may greatly increase the speed of the export, and reduce the file size.