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Google Shopping Setup Guide

Step 1: Register a Data Feed in your Google Merchant Center Account
  1. Go to Google Merchant Center and sign up for an account, or sign into an existing account.
  2. If you have multiple stores, request a multi-client account so you can manage them all from a single Google account.
  3. On the Business information page, enter the website URL of your store in the Website section. If it does not say "Claimed", please see our Website Url Verification Tutorial for further instructions.
  4. On the Tax and Shipping pages, add your tax and shipping rules. You can add estimated shipping if none of the options exactly matches your shipping policies.
  5. Click the vertical dots icon and select SFTP / FTP / GCS. Click the FTP Settings section and create a user name and password. Make sure to note the password somewhere, as it will only be displayed once. You can reset it easily if you lose it.
  6. On the Products > Feeds page, click the plus icon in the Primary feeds section.
  7. Enter or confirm the following settings for each step of the New primary feed setup, and click Continue after each step:

    Step 1: Basic information

    • Type: Products
    • Target country: United States
    • Language: English
    • Destinations: Shopping

    Step 2: Primary feed name and input method

    • Primary feed name:
    • How to set up your feed and connect your data: Upload

    Step 3: Setup

  8. The feed will appear in the list of feeds. Click the link in the Primary feed column.
  9. Click on the Settings tab for the data feed.
  10. Click on Feed settings.
  11. Select the settings below and then click the Save button:
    • Encoding: UTF-8
    • Delimiter: Tab (\t)
    • Use quoted fields: Unchecked
  12. Click on Default currency, select US Dollar, and then click the Save button.
  13. (Do not change anything on the Fetch Schedule settings, or the Rules tabs of the feed settings.)

Upon completion of these steps, you will have a data feed file registered in your Google Merchant Account ready for the FTP upload of the product listings file from our system. To start seeing your products in Google Shopping, you still need to set up the feed in our site, and set up an Adwords Shopping Campaign.

Step 2: Set up your Store Source Settings

Follow the instructions below for your store platform.


Follow the Bigcommerce API Setup Instructions to allow our system to access your store data.

Yahoo Store

  1. Log in to your Yahoo Store Manager, and click the Search Engines link.
  2. Scroll down to the Enable Store Contents Export section, and select "Enabled" (or "Enable, but do not syndicate") for both objinfo.xml and catalog.xml export formats. Note the URLs labeled "Download:". These end in catalog.xml and objinfo.xml (not .dtd).
  3. If your exports were disabled, then republish your store.

Magento Community and Enterprise, all versions

Refer to the Magento Shopping Feeds Setup Guide.


To give our system access to your store, just follow the instructions to add a feed in Step 3.


Refer to the Volusion Data Feed Setup Instructions.


Follow the AspDotNetStorefront Store Export Installation Instructions to install the export script on your site.

Step 3: Add a Data Feed for Google Shopping
  1. From My Account, click the Add Feed link.
  2. Enter a store name, select your shopping cart, and create a new Standard feed using the Google Shopping template.
  3. After the feed is created, continue on to the Modify Feed Settings page.
  4. Enter the Source Settings for your store as instructed on the page. Click the question mark icons for instructions.
  5. Enter the FTP settings you configured in Step 1.
  6. Enter the feed file name, which is typically 'googlebase.txt'.
  7. Click Update.
Step 4: Test your Google Feed Settings
  1. Go to My Account > Manage for your Google feed.
  2. Click the Test button to test your store URL and FTP settings.
    NOTE: It takes about 15 minutes before Google's FTP server recognizes a new FTP username/password.
  3. Go back to My Account > Manage.
  4. Click the Refresh button. Wait for the process to complete. (Closing your browser will not interrupt the process.)
  5. Go back to My Account > Manage.
  6. Go to the Product List, and review some product details to ensure that everything imported correctly.
Step 5: Submit your Google Feed
  1. Go to My Account > Manage for your Google feed.
  2. Click the Submit button. Wait for the process to complete. (Closing your browser will not interrupt the process.)
  3. Log into Google Merchant Center and check the status of the data feed.
  4. Google typically processes your file within minutes, but it may take longer. It then takes about 24 hours for the items to become searchable in Google Shopping. There may be additional lag time before image thumbnails appear.
Step 6: Schedule your Google Feed
  1. Go to My Account > Manage for your Google feed.
  2. Click the Modify Settings link.
  3. Select the Daily update frequency, and click Update.
  4. Add funds to your account from the Purchase Credit page to ensure continuous service.
Step 7: Optimize your Google Feed

The default feed settings work for most feeds, but several optimization steps may be needed for best results.

  1. Configure a filter to exclude items with errors
  2. Configure a default google_product_category
  3. Configure the identifier fields, MPN, Brand, and GTIN/UPC
  4. Go to My Account > Manage > Google Validation Report. If there are any errors listed, click the View and Help links to resolve the error.

We strongly recommend our Google Shopping Optimization Service. For a one-time fee, we will optimize your feed for you and send you a customized optimization report. Click here to Request Data Feed Optimization