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How do I set my store name in Google Shopping?

To change the way your store name is displayed in Google Shopping results, you must set it in your Google Merchant Center dashboard on the Business Information page.

For other shopping engines, the store name is also set via the merchant account of the shopping engine.

The Store Name setting in our system on the Manage > Modify Setting page is only for internal use, and does not affect anything in any search engine.


Google Shopping

Updated: February 4, 2018