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How to migrate a Google Products feed

If have an existing Google Shopping feed and are switching to a feed uploaded by our system, here is the recommended procedure to migrate your feed.

First, you do not need to change your Adwords campaign.

In your Google Merchant Center (GMC) account, add a new feed called and configure it as per instructions in our Google Feed Setup Guide.

Do not delete any existing feeds from your GMC account. Once the new feed is uploaded and processed, you can check for errors and resubmit if needed. You will see a warning that items are being uploaded through multiple feeds.

Once the feed is processing well, you can delete the old feed from your Google Merchant Center Account and resubmit the feed from our system to get rid of that warning.

At this point, you may need to update Adwords campaign settings if any content changed between the feeds.

The feed uploaded by our system automatically removes and updates listings uploaded via any other feeds. However, if your listings were previously being uploaded via the API (rather than manually or by FTP), then the feed from our system will not remove those old listings. As long as the API updates have been turned off, those listings will expire automatically after 30 days. If those listings need to be removed sooner, please contact us and we can help you with that.


Google Shopping

Updated: May 15, 2015